As evidence of the impact podcasts have on current market trends
If you want to reach the audience you built on their platforms, you must spend money in the form of advertising. madmen The most recent marketing phenomenon is the podcast and what I call disruptive authenticity. Podcasts, especially when done unedited, allow the host to display their authentic self to an audience. This kind of unscripted, unpolished messaging strategy resonated quickly with the market,who for years have been placated with pre-approved canned messages. Podcast engagement is growing rapidly. As of , % of all Americans - listen to at least one podcast per month, compared to % in , just look at the $ million deal Spotify offered Joe Rogan for Indonesia Phone Numbers 175 Million List the rights to his long-form podcast, The Joe Rogan Experience. Because of this rise in popularity for podcast content, today’s thought leaders must be able to think quickly off-script and exude authenticity to their audience.
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It’s the raw connection with an audience through authentic human communication that makes an impact. What’s the Next Big Wave The future is a hybrid of inbound, traditional, and authentic marketing tactics that seeks to educate audiences on the problem, support customers who are researching, and connects with people in an authentic way. Video is the leading content format for the future of marketing.
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