Different search results in the Assistant depending on
our search query Entity Knowledge Box/Card Search Results Featured Snippet local intent How to optimize each query? find an opportunity Optimize content for voice search and virtual assistants content Digital assets and Schema Analysis of ranking factors in voice search Control important channels local search Utilization of AI Techniques for optimizing for voice search and virtual assistants Speaker Arsen Rabinovich Founder / Director of SEO, TopHatRank.com LLC, @tophatarsen Mr. Arsen Rabinovich In December 2017, voice search quality evaluation guidelines were released. Google provides four metrics for evaluation Is there enough information? (Accuracy) length of answer Format (ease of understanding)...grammar is also important pronunciation (not our problem) Different search results in the Assistant depending on your search query Compare the mobile version of search results for various Walking Dead queries with the Assistant's answers.OK Google, who played Rick Grimes on The Walking Dead? Search result: Andrew Lincoln's knowledge graph is displayed. Assistant Answer: Rick Grimes is played by Andrew Lincoln. Data source: SERPs, Assistant Match. Entity search results (data taken from Wikipedia) OK Google, who played Rick Grimes on The Walking Dead? OK India Phone Number Google, how many volumes of The Walking Dead comics are out? Search results: Featured snippets about the number of volumes of The Walking Dead are displayed. Assistant Answer: There are up to 6 volumes of The Walking Dead. Data source: SERPs, Assistant Match. Featured snippet (data taken from How many volumes of The Walking Dead comics are out? OK Google, where can I buy Walking Dead comics? Search result: Displays an e-commerce site where you can purchase The Walking Dead Assistant answer: We found several bookstores nearby. The first one is Barnes & Noble at 4735 Commons Street.
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Data source: SERPs, Assistant mismatch. The assistant is returning local search results from Maps. On the other hand, there are no local packs in SERPs, and information from e-commerce sites is cited. Where can I buy Walking Dead comics? Where can I buy Walking Dead comics? Entity Knowledge Box/Card Search Results It is important to have your site featured in many information sources that Google trusts, such as Wikipedia. Schema markup is also very important.
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